At Nordic Pure, clean air is more than our business—it’s our passion and purpose. Founded in 2004 by Russell Schmidt, who has lived with asthma his entire life. His personal struggle with respiratory health fueled a mission to create a company focused on providing reliable, affordable air filtration solutions that truly make a difference. This mission led to the creation of Nordic Pure—your trusted source for premium air filters designed to help everyone breathe cleaner, healthier air.
Originally launched as a wholesale supplier, we quickly recognized the need for easier access to high-quality HVAC filters. That’s why we introduced NordicPure.com in 2004, making it simple for customers to order directly from the manufacturer—no middleman, no markup, just top-rated air filters delivered to your door.
Innovation drives everything at Nordic Pure. We were pioneers in introducing pleated carbon filters to the retail market and have developed an eco-friendly product line crafted from recyclable materials. Our extensive range includes custom filters, ensuring everyone can find the perfect fit for their needs.
Every Nordic Pure filter is proudly made in the U.S.A., meticulously crafted and shipped free within the contiguous United States. We uphold The Nordic Pure Promise because we believe everyone deserves cleaner, healthier air.
Thank you for choosing Nordic Pure to accompany you on your journey to cleaner air.
